Leadership

BrandOrder is led by Thomas (TC) Miles. His reputation is as a trusted leader helping complex organisations to optimise their brands, propositions and operations to drive revenue and outcomes across experience design, marketing, innovation and culture.

Thomas has 25 years experience across marketing advisory, corporate and creative agency roles, including:


Scyne Advisory: Managing Director, Customer Strategy, Experience & Marketing

PwC: Director & Head of PwC’s Marketing Advisory

Leo Burnett: Strategy Director & Head of Brand Consulting

British Telecom: Head of Communications Planning

LinkedIn: https://www.linkedin.com/in/tcmiles

Sector Specialisation

  • TC has worked extensively across the transformation of customer service delivery, from the creation of Services Australia, Aged Care Reform, consolidated dozens of propositions in the training sector, to developing marketing capabilities across the disability & childcare sector

  • TC has created marketing plans for global design firms, developed new legal brands, as well as developing global market propositions across consulting and assurance for professional services firms.

  • TC has led the implementation of purpose for global resourcing companies, to optimising global marketing manufacturing teams.

  • TC has led communications planning for big 4 banks, advised on brand consolidation through mergers and acquisitions, developed account based marketing for wealth management to brand management and segmentation for insurance groups

  • TC led communications planning for British Telecom, winning Marketing Society award for brand revitalisation, to advising technology start-ups on product-market fit

  • TC has developed marketing strategies for nation and state marketing, to optimising tourism marketing operations to manage workloads and deliver operational efficiencies

Contact us

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